RSAC is the biggest cybersecurity conference of the year. This year, I led the creative and production for the OX Security booth, taking the abstract concept of a "blind spot" and bringing it to life through a Pop Mart-inspired "Surprise Box" theme.
I designed five characters representing the core pillars of cybersecurity and led a talented team to execute everything from the physical booth and packaging to merch and social direction. This is one of the largest projects I’ve ever led, and I’m incredibly proud of the final result.

* Design collaboration with the very talented: Halel Edri & Ada Osyatinskaya.
** Social channels: Instagram, Linkedin.