As the Head of Social, I proudly led Wix’s first-ever social activity campaign. We gave away 200 custom-designed hats featuring unique patches crafted by my talented design team, recognizing business owners who juggle every role in their businesses, from operations to creativity. My team designed everything: the merch for the hats and patches, social posts, and communication for each part of the campaign. This included a teaser, the main campaign, a consolation prize, a recap video, and the giveaway Wix site.
We achieved ~271K impressions on LinkedIn, a reach of ~278K on Instagram, and an average of ~180 comments on each platform, mostly organic.

* Social channels: Instagram, LinkedIn.